Withings approached me to create a visual campaign for their CES 2025 launch of OMNIA.

A conceptual smart-health tech product, which displays aggregated user data from their product ecosystem.

I led the concept and art direction end-to-end, working directly with internal teams and overseeing the full production pipeline across film, photography, CGI, VFX, post-production, retouching, and sound design.

Despite a tight 2 month timeline, late-stage UI uncertainties, and the need to build a physical prototype locally within one week, the production went smoothly and the campaign delivered successfully.

The resulting film and visual system positioned OMNIA as a credible innovation and contributed to Withings receiving innovation awards at CES.