Brand strategy and visual identity proposal, streamlining NeXR Technologies, OnPoint Studios, AvatarCloud and 3D Bodyscanner into a unified design system.

Synthesising the names and visuals languages of products: XR environments, motion capture points, and photogrammetry scanning technologies.

I worked as Creative Lead, across brand positioning, identity direction, and content strategy, contributing to an in-progress redesign of the website and social channels, and coordinating existing content rollout planning with an external agency.

Combined with existing images, concept photography was developed using Gen-AI to test the direction. Full project scope was ultimately unrealised due to company insolvency.