Edge

Edge

Edge

Visual exploration for campaign pitch
2024

Image-making for a spec sports campaign narrative centred on Motocross. The visual direction highlights speed as atmosphere rather than action, using abstraction and distortion to translate physical force into feeling. Set within a nocturnal landscape, we explore tension and momentum, positioning the sport as a charged encounter between body, machine and terrain.

Image-making for a spec sports campaign narrative centred on Motocross. The visual direction highlights speed as atmosphere rather than action, using abstraction and distortion to translate physical force into feeling. Set within a nocturnal landscape, we explore tension and momentum, positioning the sport as a charged encounter between body, machine and terrain.