Identity for Elevate's Festival in 2020 and 2021.

Elevate invited me to creative direct their annual identity, starting with 2020 festival edition Human Nature, which involved the key visual concept, posters, animated trailer, and cross-channel content roll-out including OOH campaign.

Following the successful collaboration, I continued for their 2021 edition Momentum, again creating the festival’s annual visual language, poster design, motion graphics, digital signage and scenic visuals, as well as consulting on their overall digital strategy.

Leading the visual language concepts, CGI design, motion graphics, and content production, I was coordinating directly with the small festival team and external vendors, to ensure a cohesive visual identity across all touchpoints.