Avalon-X

Avalon-X

Avalon-X

Visual research for Oakley footwear
2026

Spec exploration concepts for an Oakley Footwear drop, inspired by the distinctive form-factors of the brand’s design DNA.

Approaching campaign hero images, design and motion assets for online, creative direction combines a personal fascination with the visual supernatural, analog aesthetics, and contemporary advertising techniques.

Spec exploration concepts for an Oakley Footwear drop, inspired by the distinctive form-factors of the brand’s design DNA.

Approaching campaign hero images, design and motion assets for online, creative direction combines a personal fascination with the visual supernatural, analog aesthetics, and contemporary advertising techniques.

Fluid forms of the sneakers range in monochrome and pastel, dance in the sunlight, on figures gently drifting in and out of obscurity. Time glides.

The series explores lightness through zero-gravity and a hazy sweltering summer nostalgia, with copy matching the maverick brand character.

Fluid forms of the sneakers range in monochrome and pastel, dance in the sunlight, on figures gently drifting in and out of obscurity. Time glides.

The series explores lightness through zero-gravity and a hazy sweltering summer nostalgia, with copy matching the maverick brand character.