CAMPAIGN
WITHINGS – OMNIA
ART DIRECTION / PRODUCTION
Concept and realisation of an integrated campaign for Withings. OMNIA is a conceptual product which launched at CES 2025. A smart-mirror with interactive display, designed to aggregate personal health metrics from across their range of devices into a seamless experience.

Withings (Paris, France) specialise in connected health devices and digital health solutions, with a reputation for sleek user-centric design and innovative products that seamlessly integrate advanced technology with everyday wellness.
IDENTITY
OUROBOROS
ART DIRECTION / PRODUCTION
Creative direction of video and film works for music, arts/culture, fashion, advertising, documentary and shorts.

Art direction and graphic design of visual identity and website.

ouroboros.studio
IDENTITY
SUPERSTRUCTURE
ART DIRECTION / AI
A playground for research and experimentation in emergent aesthetics, new paradigms and technologies; creative projects at the intersection of underground culture and brand advertising.

Developing visual strategies, for identity and product communication systems – across design, multimedia content, hybrid campaign productions, and beyond.
IDENTITY
NEXR
ART DIRECTION
Art direction concept for rebrand of corporate identity, initiated while working as Marketing Creative Lead.

Streamlining Nexr Technologies + Onpoint Studios under one umbrella as Nexr Studios – services include virtual production, mixed reality, environment design, digital avatars and motion capture – with clients in fashion, retail, fitness, music and film.  
IDENTITY
PCH
ART DIRECTION
PCH is a creative engineering studio for exploratory technology, based in Berlin, Germany. Engaged in b2b strategic consulting, they develop hardware and software solutions across robotics, ML/AI and Web3.

During my tenure, I was responsible for design ownership in direct partnership with the design lead, within a small studio of 15 strategists and technicians.

Art direction of corporate identity for social channels. Design of digital decks, print publication, poster layouts, signage. Copywriting, research, content creation. Motion design, video editing, retouching. UX/UI R&D workshops, client account management.
IDENTITY
THE PATTERN
ART DIRECTION
Identity rebrand and app UX refresh proposal for The Pattern, undertaken on assignment at PCH Innovations.
IDENTITY
ELEVATE – MOMENTUM
ART DIRECTION / CGI
Art direction of annual identity for the 2021 edition of Elevate Festival in Graz (AT). Visual language concept and poster design, motion graphics, scenic visuals and OOH campaign. Digital strategy proposal including website and app with Studio 101.

Momentum theme was influenced by various interwoven threads discussing waves of political unrest, climate change and the global pandemic.

trailer

IDENTITY
ELEVATE – LIQUID TRUTH
ART DIRECTION / CGI
Visual identity, CGI motion content and graphics for 2020 edition of Elevate Festival in Graz (AT).

Topic Human Nature was titled after my 2019 Elevate Arts Residency installation, inspired by an intersection of science, AI, technology and psychedelics. Secondary theme Liquid Truth adressed the rise of deepfakes.

trailer
SPEC CAMPAIGN
FLY MAX
ART DIRECTION / AI
Identity for new spec sneaker line FLYMAX.
RESEARCH
LQD
ART DIRECTION / AI
Conceptual campaign examining the fluid forms of a speculative sunglasses range for Oakley, inspired by the brand’s heritage in snowsports.